Music Expressionism Essay Example For Students

Music: Expressionism Essay Prettier from five instrumental pieces is an atonal (no critical key mark) Expressionist bit of music composed by Austrian writer Schoenberg (who is related with the expressionist development of the mid twentieth century and was the author of the second Viennese school of music). It was formed in 1909, composed for a major ensemble, comprised of essentially woodwinds oboes clarinets and bassoons, expressionistic music. Also some different metal instruments and percussion play in the piece, for example, the trumpet, trombone, xylophone, cymbals and bass drum. Prettier can be depicted as an exceptionally serious and anxious bit of music with numerous fast changes in speed, disposition and instrumentation. The interpretation of Prettier into English is an abrupt change in fortune, which consummately depicts the idea of this piece. One factor which makes Prettier an understood case of expressionist music is the instrumentation. In this piece the instruments are frequently played at the outrageous of their registers, elevating the emotional style which makes way for this expressionist bit of music by remembering extraordinary differentiations for the elements, which a be found in the score of the piece where Schoenberg marks from up to if. Another two elements which depict the class of this piece are the continually changing surfaces and irregular structure; there are numerous themes which are changed all through the piece anyway there is no solid primary tune. It is made out of confused melodic parts which depend on 6 notes from 12 unique semitones in a scale, known as hexachord, which are nearly in rondo structure (abaca.. ) where the equivalent melodic thought returns ordinarily. The a subject, which returns more than twice, are each altogether different to one another and portrayed as practically unrecognizable. This causes a buzz of ignorance , a sentiment of eccentrics and tension for the audience, we never expect what we will hear straightaway. Using free rondo structure is accustomed to bring a similar air, mind-set and feel of a theme instead of the specific, exact duplicate of notes. A case of a hexachord in this piece is the common hexachord in bar 8 , ( a, b level, c , c sharp, e , f) replenished as a theme and harmony by the horns Each extraordinary area of the piece changes long swell as the constantly fluctuating surfaces and beats. Schoenberg habitually changes the speed inside Prettier. He utilizes various note lengths running from consider semiquavers to semibreves. This utilization of continually evolving beats, songs and elements increases the emotional idea of the piece making it extremely energizing for the audience! The tone, pitch and harmonies of this piece are specific to the style of expressionism. The discordant harmonies and conflicting sounds all through this piece make uneasiness for the audience and are effectively used to pass on the ideal feelings of the writer, which he was intending to communicate through his music. Just as the abrupt and extraordinary changes in elements and rhythms in this piece, the surfaces shift too. This piece has a contrapuntal surface with snapshots of polyphonic and homophobic surfaces as well; extending from a performance woodwind to the entire ensemble playing which give prospects of making sensational snapshots of peak meager the melody, by and by passing on profound feelings and struggle, fitting consummately into the expressionistic kind. The tune in Prettier is divided and is played by all the instruments at various occasions all through the piece, known as agglomerations (tone-shading tune). Moreover the song is precise and unmistakable and frequently utilizes rehashed notes or short themes, which upgrades the awkward inclination for the audience. Schoenberg plays with the tone of this piece, with fast, unexpected changes between groups of instruments, for example, the metal ND woodwinds; which in result fluctuates the sound of the piece making it increasingly unordinary and flighty. .uc820353d01a1e4359568df6d6f06bb93 , .uc820353d01a1e4359568df6d6f06bb93 .postImageUrl , .uc820353d01a1e4359568df6d6f06bb93 .focused content region { min-stature: 80px; position: relative; } .uc820353d01a1e4359568df6d6f06bb93 , .uc820353d01a1e4359568df6d6f06bb93:hover , .uc820353d01a1e4359568df6d6f06bb93:visited , .uc820353d01a1e4359568df6d6f06bb93:active { border:0!important; } .uc820353d01a1e4359568df6d6f06bb93 .clearfix:after { content: ; show: table; clear: both; } .uc820353d01a1e4359568df6d6f06bb93 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; obscurity: 1; change: mistiness 250ms; webkit-change: murkiness 250ms; foundation shading: #95A5A6; } .uc820353d01a1e4359568df6d6f06bb93:active , .uc820353d01a1e4359568df6d6f06bb93:hover { darkness: 1; progress: haziness 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .uc820353d01a1e4359568df6d6f06bb93 .focused content territory { width: 100%; position: rela tive; } .uc820353d01a1e4359568df6d6f06bb93 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; text style weight: intense; edge: 0; cushioning: 0; text-enhancement: underline; } .uc820353d01a1e4359568df6d6f06bb93 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .uc820353d01a1e4359568df6d6f06bb93 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-tallness: 26px; moz-fringe span: 3px; text-adjust: focus; text-beautification: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .uc820353d01a1e4359568df6d6f06bb93:hover .ctaButton { foundation shading: #34495E!important; } .uc820353d0 1a1e4359568df6d6f06bb93 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .uc820353d01a1e4359568df6d6f06bb93-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .uc820353d01a1e4359568df6d6f06bb93:after { content: ; show: square; clear: both; } READ: Expressionism in Early twentieth Century Art EssayPrettier consummately fits into the class of expressionism through the leaving utilization of evolving elements, beats, harmonies, surfaces, instrumental gadgets, songs and rhythms, making this piece leaving and lively to tune in to inevitably. Each time it is played new minutes are discovered that were beforehand obscure to the audience, carrying something new to its crowd each time it is heard, regardless of whether it be enthusiastic or straight out, therefore obviously fitting into the class of expressionism.

Air Ticketing Essay Example

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Interim Dean Robert C. Lieberman At the Forefront of Global Public Policy Education COLUMBIA UNIVERSITY - SIPA Admissions Blog

Interim Dean Robert C. Lieberman At the Forefront of Global Public Policy Education COLUMBIA UNIVERSITY - SIPA Admissions Blog Today, President Lee C. Bollinger announced the appointment of SIPA Dean John H. Coatsworth as Provost of Columbia University. Robert C. Lieberman, Vice Dean and Professor of Political Science and Public Affairs, has been appointed as Interim Dean at Columbia University’s School of International and Public Affairs (SIPA). Lieberman succeeds Dean John H. Coatsworth, who was appointed by President Lee C. Bollinger as Provost of Columbia University. Lieberman will serve while an advisory group assists President Bollinger in the search for a permanent SIPA dean. “I agree when President Bollinger says an interim year is not a year for standing still. We will build on the foundation of excellence laid by Dean Coatsworthâ€"and his predecessorsâ€"and continue the work of retaining and recruiting the best faculty, educating the best students, and doing it in a way that helps solve the world’s problems.” Lieberman began teaching at SIPA in 1994. He served as Chair of the Department of International and Public Affairs beginning in 2007; Vice Dean from 2009 to 2010; and again beginning in 2011. A focal point of Lieberman’s work has been the reimagining of global public policy educationâ€"crafting a new category of intellectual endeavor and new styles of policy instruction for the 21st century. In 2011, Lieberman convened a conference on the future of global public policy education to consider its core mission as a field, focusing on intellectual foundations, curriculum, and research. “SIPA is already a leader in the field. Now it is time to take the next leap and demand new training, research, and new ways of thinking. As we see with the economic crises, it is critical to recognize that there are no issues that aren’t global.” Lieberman has been instrumental in the recruitment and appointment of internationally accomplished faculty to SIPA. They are the foremost scholars, researchers, and practitioners in their fields, coming from the highest levels of academic, government, nonprofit, nongovernment, and private-sector organizations. Many of the new faculty appointments occurred after a restructuring of SIPA’s course curriculum, a process that Lieberman co-chaired. The revised curriculum, which went into effect in fall of 2009, demanded faculty for the new public, nonprofit, and financial managerial courses now included in the school’s core curriculum. “The next five years at SIPA are going to be very exciting. You will find new faculty, even more qualified students, more interesting and relevant courses, more research centersâ€"and global problems we can’t foresee now, but will be prepared for when they hit.”

Qualitative Method Of Face With A New Pasta Dish Essay

1.1) Qualitative Method of Face to Face Interviewing: For this case, James has decided to implement Face to Face interview procedure, which is the best strategy for talking to customers directly. As the current condition to introduce a new pasta dish demands more of qualitative or perception based information rather than quantitative information. Qualitative method can derives appropriate information required for the situation, hence it is recommended to James to make the most of it. Subjective approach helps examiner to make conversations keeping up synchronization with the respondents to get more possible information required for the examination, easy going open minded talks give rise to more engagement by examiner to know the reasons for their opinions while interview is going on. Steps to implement the interview are: Clearly analyse the objective of the research according to the requirements of Pablo, as he wants to introduce a new Pasta dish. Exactly set up the survey with sensible questions which can clearly make respondents to give out their views on the new dish which could be wise enough to make a decision. Topic is to be cleverly introduced and progressed further digging deep step by step with a logical flow. Ask questions related to their perceptions towards the style of Pasta they are going to introduce and probe them simultaneously to know the reasons behind each and every opinion of them. Plan for the sample of customers to be interviewed carefully, byShow MoreRelated603 Business Research Methods A. Question1 Essay2086 Words   |  9 Pages 603 business research methods A Question1. Business research is a field of practical study in which a company obtains data and analyze it in order to better manage the company. It can include finical data, consumer feedback, product research and competitive analysis. There are some of the research data techniques such as primary and secondary data. Primary data divided in two part quantitative and qualitative in which quantities has three different subdivision: surveyRead MoreA Handbook of Human Resource Management Practice3153 Words   |  13 PagesBusiness Research Methods Assignment 1 Submission date: 16/05/2015 Submitted By: Rajinder Singh Student Id: 1502A487 Answer no . (1.1) In this scenario, owner of an Italian restaurant wants to introduce a new pasta dish. James, a business research executive hired by the restaurant owner Pablo has to conduct a research with the customers to find out reaction about the dish. James has proposed a face to face interview technique to Pablo for this research work. Face to face interview is a oneRead MorePizza Hut Marketing Strategy7194 Words   |  29 PagesOF PIZZA HUT About Pizza, Some will tell you Italy. Thats wrong. What you know as pizza came into vogue around the time of Napoleon and the French revolution. Italians, known to be lovers of fine food and wines perfected and imported this terrific dish to America. From here it quickly endeared itself to mass production and re-export to the rest of the world. Bon appetite! In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant onlyRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagespublication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 MANGGEN ISBN: 0−390−58539−4 Management Contents Feigenbaum−Feigenbaum †¢ The Power of Management Capital 1. New Management for Business Growth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. LeadershipRead MoreBrand Building Blocks96400 Words   |  386 Pagesall industries from computers to cars to frozen dinners to airlines to soft drinks, price competition is at center stage, driven by the power of strong retailers, value-sensitive customers, reduced category growth, and overcapacity (often caused by new entrants and by old competitors hanging on, sometimes via bankruptcy). Retailers have become stronger year by year, and they have used that strength to put pressure on prices. Whereas a decade ago, the manufacturer largely controlled information, retailersRead MoreStrategic Marketing Management337596 Words   |  1351 PagesProfessor of Business Administration The Business School Loughborough University and Colin Gilligan Professor of Marketing Sheffield Hallam University and Visiting Professor, Northumbria University AMSTERDAM †¢ BOSTON †¢ HEIDELBERG †¢ LONDON †¢ NEW YORK †¢ OXFORD PARIS †¢ SAN DIEGO †¢ SAN FRANCISCO †¢ SINGAPORE †¢ SYDNEY †¢ TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1992 Second edition 1997 Reprinted 1998

Practice Speaking Skills With Impromptu Speeches

Impromptu speeches refer to those times when you get up in front of people and speak about a topic without preparation, or with very little preparation. An impromptu speech is a fancy phrase used to indicate speaking for an extended length of time about a topic. Practicing impromptu speeches can help you or your class prepare for at these common tasks: Weddings or other celebrationsIn class when a professor asks for your opinion about somethingJob interview questionsSmall talk at partiesExchanging opinions at a business or other meetingsSpeaking in publicMaking new friends and exchanging ideas Practicing Impromptu Speeches In order to become comfortable giving impromptu speeches, practice giving impromptu speeches in front of the mirror, in class, with other students, and so on. Here are some techniques to help get used to speaking without preparation. Think in Terms of a Well Written Paragraph Although writing is not the same as speaking, there are some common characteristics shared by impromptu speaking and well-written paragraphs. A well-written paragraph contains: An IntroductionA Main Idea or PointSupporting Evidence / ExamplesConclusion Speaking successfully about a topic should follow the same basic outline. Introduce your topic with an interesting antidote, quote, statistic or other information to catch the listeners attention. Next, state your opinion and give some examples. Finally, make a conclusion by stating why this information youve provided is relevant. Heres an example of someone stating her opinion at a party to a group of friends about a film. The language may be more idiomatic than in writing, but the structure is quite similar. Example Opinion or Impromptu Speech The new James Bond film is so exciting! Daniel Craig looks amazing and hes such a good actor. Ive heard that he does all of his own stunts. In fact, he was injured making the last film. Hes also so tough, but at the same time so suave. Have you seen the trailer in which he jumps onto a moving train and then adjusts his cufflinks! Classic Bond! Not all James Bond films are great, but its amazing how well theyve stood the test of time. Heres a breakdown of how this short opinion parallels basic paragraph structure: An Introduction - The new James Bond film is so exciting!A Main Idea or Point - Daniel Craig looks amazing and hes such a good actor.Supporting Evidence / Examples - Ive heard that he does all of his own stunts. In fact, he was injured making the last film. Hes also so tough, but at the same time so suave. Have you seen the trailer in which he jumps onto a moving train and then adjusts his cufflinks! Classic Bond!Conclusion - Not all James Bond films are great, but its amazing how well theyve stood the test of time. Clearly, this opinion would be much too informal for a written essay or business report. However, by providing structure, it is possible to speak with confidence, as well as get the points across. Give yourself 30 seconds to prepareTime yourself: try to first speak for one minute, then two minutesGet correctionsTry, try again Rules for Practice Here are some rules that I find helpful for practicing impromptu speeches on your own or in your class. If possible, get someone to help out with corrections in class for both the overall structure and common grammar problems. If you dont have anyone, record yourself. Youll be surprised how quickly you improve keeping these simple tips in mind. Give yourself 30 seconds to prepareTime yourself - try to first speak for one minute, then two minutesGet correctionsTry, try again Finally, here are a number of topic suggestions to help get you started practicing impromptu speeches. Impromptu Speech Topic Suggestions Why are habits or routines helpful? / How can habits or routines lead to boredom?How does the weather affect your mood?Why did your favorite team win or lose the last game, match or competition?Why are you looking for a new job?What happened to make your break up / end your last relationship?Tell me something about a hobby or a subject in school?Why dont parents understand their children?What makes a good parent?What suggestions would you make to your boss to improve the company?If you could take a year off from work or school, what would you do?Why are governments in such trouble around the world?Why did you enjoy or not enjoy your last date?Who is your mentor, and why?What should the teachers do more / less often?Why did you do well / poorly on the last homework assignment or test?

Business Insider College Essay Samples: the Ultimate Convenience!

Business Insider College Essay Samples: the Ultimate Convenience! The Downside Risk of Business Insider College Essay Samples Essay writing demands columbia business school outrageous small business plan competition an important quantity of wisdom and experience to attain excellence. Being a real columbia business school mba essay questions professional provider, we be certain to maintain equality at each step along the practice. For college applications, you might want to have a 10-step course on college application essay writing to find out more. When you're selecting a subject, it is extremely crucial that you choose one which is related to the course that you want to compose the college essay for, and you need to also guarantee that it brings out a number of the strong points you've discussed in your class. At precisely the same time, you will impress the college admissions folks greatly if you are able to present your capacity to learn from your failures and mistakes. If you are going to contain details that could directly hit the requirements of the school, then it is simple to get the approvalA that you have to be accepted for enrollment. The truth, nevertheless, is that high grades in most of them don't arrive so easily. The problem might be a scarcity of high-quality time to do your college essay because of academic workload or maybe you get a part-time job which has to be attended to on a daily basis. A coherent essay will not provide you a difficult time understanding what you're reading. One of the absolute most troublesome things in writing essays is creating a superior title. Your stories aren't debatable. Reviewing some narrative essay examples will be able to help you to organize your information and help you decide how to compose each paragraph to acquire the best o utcomes. It's possible for you to find handwriting samples from celebrities, entire books free of charge, how-to guides and a whole lot more. Paper Writing Services There is a significant great number of paper writing services sprouting on the web. Normally, searching over the web for free essays can be very challenging. The fantastic news is, I can provide help. If you neglect to adhere to the very simple MLA (Modern Language Association) instructions on the best way to format your essays, the examiners will believe you don't even have the capacity to follow simple instructions properly. PaperCoach will be able to help you with all your papers, so take a look at the moment! At our on-line company, writing essays is an exceptional procedure that can be compared to a masterpiece creation. Writing an essay at our company is totally stress-free. You are not likely to obtain a better writing company than ParamountEssays. It's very valuable to take writing apart as a way to see just the way that it accomplishes its objectives. You may also be penalized for presenting the info from samples as your own. If you've got academic projects you would like to work on, research that you want to do, or entrepreneurship competitions you would like to enter they can help you to receive all of the crucial details. The End of Business Insider College Ess ay Samples You are going to have a more clear perspective on how best to approach the subject available. The essay is the initial impression and very possibly the only time you'll have the chance to provide an impression of who you are. So when you have a great outline, you can lower the period of time you've got to spend on your paper. Not only are you going to be in a position to easily locate the information which you are searching, you could also get a good idea of the way in which a good scoring paper resembles. The way the topic affected you'll play a huge part in the way you will write your essay. It's true, you might highlight key points which were mentioned in your essay but you will need to refrain from repeating what has already been stated. The title should not just sell your essay in a couple of words but in addition give a notion about the most crucial point that you're going to make through the essay. A quick sentence is utilised to produce the emotional resolution of the admission essay. There are plenty of formats to select from when considering how to compose your essay. The introduction and conclusion paragraphs are definitely the most important portion of private essay examples. If one paragraph appears weak, then the total level of your essay will be lacking. Colleges are not searching for perfect men and women. They are looking for a sense of maturity and introspectionpinpoint the transformation and demonstrate your personal growth. The essay has become the most significant part your scholarship program, and that means you ought to make certain you give the very best impression you can. The MLA rule book states that the paragraphs should begin by leaving a half-inch space at the start. Three sorts of questions The question you see in the essay part of your college application will probably be one of 3 different types. The title of the assignment will normally let you know what you have to write about.

Opportunity Analysis for FORD

Question: Discuss abut the Report of Opportunity Analysis for FORD. Answer: Introduction in this assignment, a market plan for the company Ford has been developed. In this part of the assignment, various analyses have been done on the company Ford like macro environmental analysis (PESTL) and micro environmental analysis (company analysis, competitor analysis and SWOT analysis). Depending on the outcomes, the marketing objective of the company has been developed (SMART objective). Company Background . The Ford Motor Company is an American Multinational carmaker. The company headquarter is located in Dearborn, Michigan (Sha, Huang Gabardi, 2013). The key products of the company are such as Luxury Vehicles, automotive parts and Commercial Vehicles. Main service of the company are like Automotive finance, Vehicle leasing and vehicle service. The total revenue of the company is approximately US$ 149.5 billion until 2015 (Khanna Palepu, 2013). There are more than 199,000 employees are working in the company. . Henry Ford founded the company on November 2, 1901. At first the company was known by its owner name Henry Ford. In the year of 1902, it became Cadaillac Motor Company (Abdulsater et al., 2014). Between 1903 and 1908 the company had produced Model A, B, C, F, K, N, R and S. In the year of 1908 the company had produced one of its mass-produced car Model T. The model Ford Mustang was produced in the year of 1964 (Hawken et al., 2013). In the year of 1965 the company introduced seat belt and reminder light. Presently the company is one of the most renowned car manufacturers globally. Situation Analysis Market Analysis From a survey analysis, it has been found that there are more than 73 million vehicles during the year of 2015 (Propfe et al., 2013). China and United States are counted as the largest automobile markets globally. United States has become one of the key players of the automotive market when the company Ford introduced a mass-manufactured car Model-T (Hamel Breen, 2013). Currently the most popular car model is Ford Focus. It was recognized as the car of the year globally. The top 5 car models in term of revenue are Volkswagen, Toyota, Daimler, General Motors and Ford. From survey analysis, it has been found that international car sale per year is 72.37 million (Bohnsack, Pinkse Kolk, 2014). Macro Environment Analysis Political Analysis Technical innovation is highly supported by government (Opportunity). The company can use the governmental incentives to improve its activities like innovation, sustainability and development government friendly products. The company has the opportunity to expand its business operation depending on the trade agreements (Bergek et al., 2013). (Opportunity) In developing countries like U.S. and China, the governments have increased their effort to improve infrastructure (Opportunity). Economic Analysis The company has the opportunity to increase its market depending in U.S. It can utilize the slow but steady growth of the economic condition of the company (Chevalier Mayzlin, 2012). The company can use the high growth rate of other developing countries like China and expand its market. Strengthening of U.S. dollar is a major economic threat for the company. As Hawkins Gausen and Strmman (2012) stated that, most of the raw materials for the company Ford are produced in United states due to the government support. However that company needs to increase its business efficiency in order to maximize its business opportunity foreign market. Social Analysis As Hamel and Breen (2013) mentioned that, peoples are becoming more interested towards electric and hybrid cars. Ford can take this opportunity and attract new segments of customers. The company also has the opportunity to improve its customer service. However, the increase of wealth gap between people can act as both threat and opportunity for the company (De Mooij, 2013). The intensive growth strategy of the company needs to emphasize on product innovation so that it can satisfy all the preferences of customers. . Technological Analysis Increase of mobile computing is an external factor that can create opportunity for the company to increase its mobile marketing activity (Fleming, 2013). The company has the opportunity to improve its business performance with the help of online fulfillment services. For instance, the parts of Ford cars can be delivered to the customers with the help of these fulfillment services (Hamel Breen, 2013). However, Hardman Shiu and Steinberger-Wilckens (2015) stated that limited availability of alternative fuel stations is a major threat for the company Ford as the company is developing more hybrid cars and electric cars recently. Legal Analysis The company Ford can improve the sustainability by addressing the environmental protection regulation. As Hawkins Gausen and Strmman (2012) mentioned that, the company can enhance its product design in order to take the opportunity of the safety regulation. Increase of intellectual property laws can improve the macro environment for the company. Micro Environment Analysis Company Analysis Ford develops cars that are affordable and reliable (Chevalier Mayzlin, 2012). The company has strong internet presence. There are more than 199,000 people works in the company. They buy Ford cars.. The company has issues related with labor union. Work is dangerous, low-skilled, boring and created low morale (Sha, Huang Gabardi, 2013). In the company, women can get bonus only if they are single. Men can get bonus only if their wife do not work. The company Ford has strong brand recognition. It has the maximum profit per unit of car selling in U.S. market. However, the company is presently facing intense competition from companies such as like Honda, Toyota and Nissan. Competitor Analysis The four major competitors of the company are such as GM, Toyota, Chrysler and Honda. Point of Similarities (POS): Both the company GM and Ford were founded during the same period. Ford was founded on 1906, on the contrary GM was founded on 1908 (Fleming, 2013). Both the companies have strong history. Chrysler, Ford and GM have headquarters in Michigan, USA. All of these companies are mainly U.S. market centered. Point of Differences (POD): The major difference between the companies is related with core competencies. As Chevalier and Mayzlin (2012) stated that GM mainly focuses on innovation in technology and service. Toyota focuses on total quality management (TQM). On the contrary Ford focuses on innovation in safety, technology and design. Competitive market Summary Competitor Target Market Positioning Product line Price (USD) Promotional Distribution GM Young Adults Stylist and affordable Escalade, CTS-V, XTS crossover 13300- 17420 Magazines, TV, internet All USA Toyota Young Adults Sporty and High-tech Yaris Sedan 3 Door Hatch 5 door Hatch 12900 - 13700 Internet cable TV, Syndicate spot TV All USA Chrysler Young Adults High quality and fuel efficient 14100- 17400 All media All USA Honda Young Adults Urban Sporty Fit sport Fit sport w/Nav 14100- 19240 Network, internet, TV All USA Figure 1: Competitive market summary (Source: Chevalier and Mayzlin 2012) Consumer Analysis Mainly young peoples and ladies like to buy Ford cars (Fleming, 2013). Young people who belong to the age group of 20-25 years of age with average income can afford to purchase cars of Ford. They mainly like to buy some specific models of Ford such as Ford Fiesta and Ford Focus (Sha, Huang Gabardi, 2013). Some young males also like have a Ford Mustang in their garage. They mainly like to purchase car offline. These types of models are liked by most of the young age people as these cars have only 5 seats (Hamel Breen, 2013). These types of car are not for big size family. In addition, all these models are available at an affordable price. SWOT Analysis Strength Ford is the second largest industrial corporation in the world. The company has more than $144 billion revenue. The company has strong history (Fleming, 2013). Ford already has strong internet presence. Ford has most profit per vehicle compare to other car makers in U.S. Weakness Overcapacity is the major weakness of the company. As Hamel Breen (2013) stated that, the IT knowledge is low in the lower tier of the supply chain of Ford. Poor forecasting of demand Average delivery time is higher (45 to 65 days) Opportunities The company has 2000 restructuring plan. Ford has the opportunity to improve its global presence. The company can improve its internet presence. Ford should try to improve its retail network. As Chevalier and Mayzlin (2012) stated that, Ford dealers should stop competing with each other within a specific region. Threats Increase in competition with foreign car making companies like Honda, Toyota and Nissan (Sha, Huang Gabardi, 2013). As Fleming (2013) stated that, presently developing countries focus on manufacturing their own automobiles. Presently smaller companies with fewer assets have greater market capitalization than Ford. Figure 2: SWOT analysis of the company Ford (Source: Fleming, 2013) Objectives Marketing Objectives The major marketing objective of the company is to develop new products like (electric cars) that customers want and give value. Specific Due to environmental issues, peoples are becoming more inclined towards hybrid and electric car. Measurable Development of electric cars will increase the revenue flow for the company Ford. Attainable The company has access to all required resources for this project. Hence, this objective is attainable. Relevant With the increase of environmental issues development of electric and hybrid cars have become highly relevant. Timely The company will be able to develop electric cars within 1 year and launch it in the global market. Presently with the increase of environmental issues such as global worming preference of people about cars has changed. People start to like cars that cause less pollution such as electric cars and hybrid cars (Chevalier Mayzlin, 2012). Presently the company Ford is facing intense competition from companies like Toyota, GM and Honda. Hence, in order to attract more customers towards the company, Ford should try to increase product differentiation. 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